{"label": "A11", "class": "TRACED", "click_pass": true, "hops": 1, "urls_opened": [{"url": "https://www.cyberdaily.au/digital-transformation/13820-artificial-intelligence-adoption-surged-in-2024–25-australian-bureau-of-statistics-reports", "showed": "200. Cyber Daily news story quoting ABS's Tom Lay: 'Around 12 per cent of Australian businesses reported the use of AI in their workplace in 2024-25'; large 35%, medium 22%, small/micro ~11%; ~7,000 businesses in the 2024-25 BCS. Links to the ABS release."}, {"url": "https://www.abs.gov.au/statistics/industry/technology-and-innovation/characteristics-australian-business/2024-25", "showed": "200. ABS Characteristics of Australian Business 2024-25 (released 25/06/2026): 'Just over one in ten (12%) businesses reported use of Artificial Intelligence (AI), compared to 1% in 2022-23'; 'Almost one in eight (12%) businesses indicated they used AI in 2024-25'."}, {"url": "https://www.abs.gov.au/methodologies/characteristics-australian-business-methodology/2024-25", "showed": "200. ABS methodology: scope = all employing business entities (with listed exclusions); random stratified sample of ~7,000 businesses via online forms; response rate 87.9%; reference period year ended 30 June 2025."}], "counter": "Australian Bureau of Statistics (Business Characteristics Survey 2024-25)", "method_seen": "ABS BCS 2024-25: survey of a random stratified sample of ~7,000 employing businesses, online forms, 87.9% response, reference year to 30 June 2025; AI use = one option in a list of ICTs used.", "stateglobe": false, "list_page": false, "reason": "Cited news page carries 12% (2024-25, Australian businesses) and links to the ABS release, which states 12% with a linked methodology page giving sample, scope and period."}
{"label": "A12", "class": "TRACED", "click_pass": true, "hops": 0, "urls_opened": [{"url": "https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/india", "showed": "200. 'Desktop vs Mobile vs Tablet Market Share in India - October 2026: Mobile 84.21%, Desktop 15.17%, Tablet 0.62%'. Links to /about and /faq."}, {"url": "https://gs.statcounter.com/about", "showed": "200. 'Stats are based on aggregate data collected by Statcounter on a sample exceeding 3 billion pageviews per month collected from across the Statcounter network of more than 1 million websites.'"}, {"url": "https://gs.statcounter.com/faq", "showed": "200. FAQ: mobile device defined as pocket-sized device (tablets counted separately); tracking by user-agent of every page view; India sample 613 million page views (July 2022 listing)."}], "counter": "StatCounter (Statcounter Global Stats)", "method_seen": "Technical measurement: share of page views by device type across the Statcounter network of 1M+ websites (3bn+ page views/month), user-agent detection; India, October 2026.", "stateglobe": false, "list_page": false, "reason": "StatCounter is the measurer; its page shows 84.21% mobile for India, Oct 2026, and its linked About/FAQ pages give the sample and technique."}
{"label": "A13", "class": "COUNTER NAMED, NOT REACHED", "click_pass": true, "hops": 1, "urls_opened": [{"url": "https://learn.meltwater.com/rs/814-WJU-189/images/2025_Kepios_Digital_Global_Overview_Report.pdf", "showed": "200 PDF, 640 pp. p.367 'Daily time spent using social media', internet users aged 16+, Source: GWI (Q3 2024). Nigeria bar = 03:23 (7th); the 03:25 bar beside it is COLOMBIA. Links to gwi.com and DataReportal notes-on-data."}, {"url": "https://www.gwi.com/", "showed": "200. GWI corporate homepage (book a demo / sign in / pricing); no Nigeria figure; the underlying survey data is a paid product."}], "counter": "GWI (named; Q3 2024 survey data not publicly reachable)", "method_seen": "Kepios slide: 'average amount of time that internet users aged 16+ spend using social media each day', Source GWI (Q3 2024), comparability note on methodology changes; no sample size on the slide; GWI original is subscription-only.", "stateglobe": false, "list_page": false, "reason": "BORDERLINE step 2: the page shows Nigeria at 3h23m, not 3h25m (3h25m is Colombia's adjacent bar); 2 min of 203 = 0.99% relative, inside the rubric's +/-1% tolerance, so passed as the same figure. Kepios attributes it to GWI, whose survey data cannot be opened."}
{"label": "A14", "class": "NOT ON PAGE", "click_pass": false, "hops": 0, "urls_opened": [{"url": "https://iza.org/publications/dp/19033/meetings", "showed": "200. IZA DP No. 19033 (Oct 2026), Deming, Loken, Willen, Xu, 'Meetings' abstract page: survey of 9,000+ Norwegian workers linked to admin data; meetings consume 'an average of 12 percent of work hours'. The figure 4.7 hours does NOT appear on this page. Links to the full-text PDF."}, {"url": "https://docs.iza.org/dp19033.pdf", "showed": "200 PDF, 65 pp (opened for the record only). p.3 and p.11: 'The average Norwegian worker spends 4.7 hours per week in meetings, 12 percent of the standard 37.5-hour workweek'; p.8: Norstat survey May-July 2025, ~10,000 sampled, ~90% response; regression sample 9,099."}], "counter": null, "method_seen": "Abstract page: original survey of 9,000+ Norwegian workers linked to employer-employee admin data (no date of fieldwork, no 4.7h figure). Full-text PDF (not the cited page): Norstat survey May-July 2025, n=9,099.", "stateglobe": false, "list_page": false, "reason": "Strict page-only reading: the cited abstract page shows only '12 percent of work hours', not 4.7 hours. The 4.7 h/week figure is in the paper's linked full-text PDF by the named researchers, with full method; counting that PDF as the page would make this TRACED."}
{"label": "A15", "class": "COUNTER NAMED, NOT REACHED", "click_pass": true, "hops": 1, "urls_opened": [{"url": "https://datareportal.com/reports/digital-2026-mexico", "showed": "200. DataReportal/Kepios Digital 2026 Mexico: 'data published in the company's ad tools indicate that 55.1 percent of adults aged 18 and above in Mexico used Instagram at the end of 2025'; Instagram ad reach 53.6M; caveats on Meta ad-reach revisions; no link to Meta's tools, only to DataReportal notes-on-data."}], "counter": "Meta (Instagram advertising tools; audience data behind an Ads Manager login)", "method_seen": "Kepios: Meta advertising-audience (ad reach) figures for Instagram users 18+ in Mexico at end-2025, compared with adult population; Meta's own ad tool not publicly openable and point-in-time.", "stateglobe": false, "list_page": false, "reason": "Figure and definition match DataReportal, which names Meta's ad tools as the source; one search for the exact figure found only DataReportal pages, and Meta's ad-audience data cannot be opened without a logged-in ad account."}
{"label": "A16", "class": "COUNTER NAMED, NOT REACHED", "click_pass": true, "hops": 2, "urls_opened": [{"url": "https://intelpoint.co/insights/as-of-january-2024-nigeria-ranked-5th-globally-for-average-time-spent-on-social-media-daily", "showed": "200 (redirects to trailing slash). Intelpoint infographic: Nigeria 5th, 'about 3 hours and 23 minutes each day'; Kenya 3h43m, South Africa 3h37m; 'based on users aged 16-64 from 233 countries'; 'Source: We Are Social' with no link."}, {"url": "https://datareportal.com/reports/digital-2024-global-overview-report", "showed": "200. Kepios/We Are Social Digital 2024 Global Overview; slide 227 image 'Daily time spent using social media', internet users 16-64, Source GWI (Q3 2023): Nigeria 03:25, ranked 5th (Kenya 03:43, South Africa 03:41, Brazil 03:37, Philippines 03:34; Colombia 03:23). Slide points to GWI.COM."}, {"url": "https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/79fbf228-e95f-4086-bd62-87418a6adcf1/05+Social+Media+Time+Countries+-+DataReportal+Digital+2024+Global+Overview+Report+Slide+227.png", "showed": "Slide 227 image itself (values as above)."}, {"url": "https://datareportal.com/reports/digital-2024-april-global-statshot", "showed": "200. Off-trail check of the next 2024 wave (slide p196, GWI Q4 2023): Nigeria 03:22, 6th. Does not match Intelpoint's other values either."}, {"url": "https://www.gwi.com/", "showed": "200. GWI corporate homepage; survey data behind paid access; no Nigeria figure."}], "counter": "GWI (named via We Are Social/Kepios Digital 2024; Q3 2023 survey data not publicly reachable)", "method_seen": "We Are Social/Kepios slide: GWI (Q3 2023) 'broad survey of internet users aged 16 to 64'; no sample size shown; GWI original is subscription-only.", "stateglobe": false, "list_page": true, "reason": "Cited aggregator names We Are Social with no link; the Jan 2024 We Are Social report shows Nigeria at 3h25m, 5th (0.98% relative from 3h23m, inside tolerance), sourced to GWI, which cannot be opened. Intelpoint's other country values do not match that report, so its exact source wave is uncertain."}
{"label": "A17", "class": "TRACED", "click_pass": true, "hops": 0, "urls_opened": [{"url": "https://w3techs.com/technologies/details/cm-wordpress", "showed": "200. 'WordPress is used by 58.1% of all the websites whose content management system we know. This is 39.4% of all websites.' Dated W3Techs.com, 8 November 2026; links to technologies overview for methodology."}, {"url": "https://w3techs.com/technologies", "showed": "200. Methodology: surveys of the 'relevant web', sample 'well over 20 million sites'; excludes default/duplicate sites; site-level detection; subdomains not counted separately; CrUX and Tranco ranking data."}], "counter": "W3Techs (Q-Success)", "method_seen": "Technical measurement: daily crawl-based technology detection across a sample of 20M+ 'relevant' websites; 'all websites' means that surveyed set.", "stateglobe": false, "list_page": false, "reason": "W3Techs measures CMS usage itself; its page shows 39.4% of all websites (8 Nov 2026) and its linked methodology page gives the sample and technique."}
{"label": "A18", "class": "TRACED", "click_pass": true, "hops": 0, "urls_opened": [{"url": "https://publications.gc.ca/collections/collection_2018/isde-ised/Iu188-131-2018-eng.pdf", "showed": "First request redirects to a Government of Canada 'Information Archived on the Web' interstitial; its 'Continue to publication' button loads the 22-page PDF. ISED Small Business Branch (Archambault and Song), May 2018, 'Canadian New Firms: Birth and Survival Rates over the Period 2002-2014': 'Sixty three percent of new firms survived five years, and 43 percent survived 10 years.'"}], "counter": "Innovation, Science and Economic Development Canada (Small Business Branch; Archambault and Song), using Statistics Canada's NALMF", "method_seen": "Section 2 Methodology: National Accounts Longitudinal Microdata File (Statistics Canada, EAD prepared descriptive statistics) from T2/T4 tax records, Business Register and SEPH; 13 yearly cohorts of new employer firms 2002-2014; firm birth = BN with positive employment for first time; entrants with <100 employees only.", "stateglobe": false, "list_page": false, "reason": "PDF loads after the archived-content notice; 63% five-year survival for new Canadian firms (2002-2014 cohorts) is stated, with a methodology section naming the dataset, population and period."}
{"label": "A19", "class": "TRACED", "click_pass": true, "hops": 0, "urls_opened": [{"url": "https://about.paypay.ne.jp/en/pr/20260810/01/", "showed": "200. PayPay Corporation press release, 10 Aug 2026: registered users of 'PayPay' reached 75 million (as of August 9, 2026); footnote *1 'Number of users who have registered a PayPay account'; 'over 1 in 2 people in Japan' calculated from MIC population projections."}], "counter": "PayPay Corporation (own account register)", "method_seen": "Count of registered PayPay accounts in the company's own register as of 9 Aug 2026 (definition in footnote *1); not a survey and not unique people.", "stateglobe": false, "list_page": false, "reason": "The company that holds the register states 75 million registered users as of 9 Aug 2026 and defines the count; the answer labels it as PayPay registered users, matching the page."}
{"label": "A20", "class": "DEAD END", "click_pass": true, "hops": 0, "urls_opened": [{"url": "https://www.demandgenreport.com/resources/navigating-the-attention-economy-via-snack-able-shareable-content/47367/", "showed": "403 Forbidden to curl and WebFetch (live page blocks scripts)."}, {"url": "https://web.archive.org/web/2026/https://www.demandgenreport.com/resources/navigating-the-attention-economy-via-snack-able-shareable-content/47367/", "showed": "200 (snapshot 2026-04-26). Demand Gen Report teaser for the '2024 Content Preferences Benchmark Survey': 'when asked about the content formats that they found most valuable in their decision-making process, the top two answers were short-form content (67%) and webinars/digital events (65%)'. No mention of blog posts; no sample size; full report behind an 'Access Now' HubSpot form."}, {"url": "https://forms.hsforms.com/embed/v3/form/23836458/d0501bf1-74d8-48c4-af58-58cc99c8679e/json", "showed": "Public definition of the free registration form (read only, not submitted): thank-you message links the PDF below."}, {"url": "https://53a3b3d3789413ab876e-c1e3bb10b0333d7ff7aa972d61f8c669.ssl.cf1.rackcdn.com/DGR_DG283_SURV_ContentPref_April_2024_Final.pdf", "showed": "200 PDF, 12 pp, April 2024 report (sponsored): same 67% short-form sentence on p.4. Blog posts/news articles appear only as a separate option in another question (72% early-stage). No respondent count, fieldwork dates or methodology anywhere in the report."}], "counter": "Demand Gen Report (own survey; report reached but states no sample size or method)", "method_seen": "Says only that B2B prospects/buyers were surveyed about content use 'over the past 12 months' in 2024; no sample size, no fieldwork dates, no recruitment or respondent profile, in the teaser or the full report.", "stateglobe": false, "list_page": false, "reason": "Archive copy carries the 67% short-form figure (2024, B2B buyers), so it is a click pass, but the answer's 'including blog posts' gloss appears nowhere in the source. The surveyor's own full report gives no sample size or method, so the trail ends with no method: DEAD END."}