How long will your AI advantage last?
You can be right about AI and still get nothing for it. Value collects at the scarce layer every customer passes through. Name yours, and see where you sit: your absorption against your layer’s clock.
Built for the essay How Long Until Your AI Edge Stops Paying?
Name your absorbing layer
The thing a new AI capability has to pass through to reach your customer.Example: if a hospital won’t switch away from you, a better model doesn’t help a rival catch you, so that edge is real. If your edge is a clever prompt, a better model just erases it. Pick the layer your advantage actually runs through; if a few fit, the one hardest to copy. If you don’t sell an AI product but use AI to run your business, that’s usually the process you rebuilt around it: Proprietary workflow integration.
Your two rates
One we judge from dated signals. One you have to measure on purpose.
Could a rival rebuild what you hold here in a weekend?
One rate you measure: your own count of what landed. The other is our judgement of how long your layer stays scarce: each layer’s range was set by hand on 25 Jun 2026, and your answer to the clock question picks your end of it. No source states these months. The dated signals below were re-checked on 7 Oct 2026 so you can test the range against them; no range has moved since it was set.
The button opens Substack and tells it which result you got, never what you typed.
Your result lives in this page’s link, after the #, which browsers never send to a server. It goes only where you send it.
The full map
Seven layers a capability can pass through, each on its own clock, from the ones still worth owning to the ones already melting. Your layer is marked, at your end of its range.
On the Shelf-Life Path? Day 2 is The Shape Test: is your growth actually compounding?
Ranges set 25 Jun 2026. Signals re-checked 7 Oct 2026; no range has moved since. The ranges are our judgement: no source states the months, and the dated, linked signals on each layer, some newer than the ranges, are there so you can test a range against the evidence. Falling price or margin at a layer is the cleanest sign its clock is running. The build window sits at a third to a half of the half-life, rounded out to whole quarters with a one-quarter minimum, on the premise that a build-and-adopt cycle runs one to two years. A layer with a half-life under 12 months is commoditising, and its window is this quarter. Calendar dates in your result count from today on your device. Paybacks are read in whole months, up to 240.