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Google

Dossier checked 28 Sep 2026

Gemini on the free plan Gemini 4 Argon, Gemini 3.8 Flash and Gemini 3.7 Flash are not named for free users. The Access Gap, checked 3 Oct 2026.

What it sells now

Newest frontier release

Gemini 4 Argon (GA)

13 Oct 2026 · the lab’s announcement

Generally available on the paid Gemini API and to Google AI Pro and Ultra subscribers in the Gemini app, after the restricted start on 30 Sep

Flagship list price, per million tokens

$2.00 in $10.00 out

Gemini 4 Argon, Standard tier (this price to 30 Nov 2026; $4.00 in and $20.00 out from 1 Dec) · pricing page

Weights

Closed flagship, some open

Partial. Gemini is closed; the Gemma 4 family is open under Apache 2.0. Source

Where you can buy the flagship

Source

9 releases in the year to 30 Oct 2026, 7 the year before · 21 in all since 2023

Our read, not a fact

In what others build on

The question we ask of every lab: is most of its value in the model, which gets cheaper fastest, or in something other work is built on? Our answer: in something other work is built on.

Google’s durable position is the distribution it already owns: Search, Android, Workspace, and the TPU stack the models run on. Gemini compounds because it ships into surfaces a billion people open every day.

What would change our readA rival captures a primary surface, the default assistant on phones or in the browser, or the TPU advantage stops translating into cheaper frontier training.

01 · What it runs on, and the money

Trains and serves on

Its own chips in its own buildings, the only lab here where that is true end to end. The current TPU generation is Ironwood; the eighth, TPU 8t for training and 8i for inference, was announced in April 2026 for later this year. Google has also begun selling TPUs into customers’ own datacentres, with most of that revenue expected in 2027. Source

What it depends on Not a chip vendor. Google designs its training silicon and owns its datacentres, so it depends on TSMC to make the chips and on design partners: Broadcom, MediaTek (reported) and, since July 2026, Marvell. Source

Biggest risk Alphabet discloses no AI revenue line, yet raised about $70B of new equity and debt in one quarter to fund its build-out while its quarterly free cash flow turned negative. Source

Revenue
AI revenue is not disclosed separately. Alphabet turned over $119.8B in the quarter to 30 Jun 2026, of which Google Cloud was $24.8B, up 82%. Models were processing about 22 billion API tokens a minute. Source
People
198,933 across Alphabet (30 Jun 2026); Google DeepMind is not broken out Source
Structure
Alphabet Inc., a Delaware public company with three share classes. Larry Page and Sergey Brin hold about 53% of the votes through super-voting Class B shares. Source

NotesThe flagship here is a Flash model because that is what Google itself ranks highest: Gemini 3.1 Pro is still a preview, at $2 in and $12 out, and 3.5 Pro has not been released. The bars use the introductory price; at the $1.50 and $7.50 list price from 1 Jan 2027, input is 1.2 times a year ago and output is 25% lower. DeepMind headcount is not disclosed.

02 · Releases

data through 30 Oct 2026

  1. Google 19 Gemini 4 Argon (GA)13 Oct 2026

Each dot is a frontier release at its date. Click one to find it in the full log. Every lab on one chart · Which plans and apps its new models reached

The landmarks

  1. 13 Oct 2026 Gemini 4 Argon (GA) Latest Generally available on the paid Gemini API and to Google AI Pro and Ultra subscribers in the Gemini app, after the restricted start on 30 Sep FlagshipGA
  2. 19 May 2026 Gemini 3.5 Flash I/O launch: available to everyone in the Gemini app and AI Mode, and generally available in the Gemini API. Gemini 3.5 Pro was announced for the next month and never shipped Flash tier
  3. Nov 2025 Gemini 3 Pro Flagship launch, frontier reasoning FlagshipMultimodal
  4. Mar 2025 Gemini 2.5 Pro Thinking model, top of leaderboards ReasoningThinking
  5. 9 Apr 2024 Gemini 1.5 Pro Million-token context, MoE architecture; a waitlisted preview from 15 Feb, public preview in the Gemini API from 9 Apr 1M ctxMoE
  6. Dec 2023 Gemini 1.0 Gemini Pro in Bard and Nano on Pixel; Ultra followed in February MultimodalLaunch
The full release logall 21, newest first
  1. 2026
  2. 13 Oct 2026 Gemini 4 Argon (GA) Frontier Generally available on the paid Gemini API and to Google AI Pro and Ultra subscribers in the Gemini app, after the restricted start on 30 Sep Source
  3. 30 Sep 2026 Gemini 4 Argon Restricted at launch: trusted cyber defenders through Fairwind, plus early testers; generally available from 13 Oct (its own row) Source
  4. 2 Sep 2026 Gemini 3.8 Flash Frontier Flash tier, generally available from launch Source
  5. 13 Aug 2026 Gemini 3.7 Flash Frontier Flash tier, generally available from launch Source
  6. 21 Jul 2026 Gemini 3.6 Flash Frontier Flash-tier refresh; Flash-Lite adds built-in computer use. No Pro-tier model shipped this cycle Source
  7. 19 May 2026 Gemini 3.5 Flash Frontier I/O launch: available to everyone in the Gemini app and AI Mode, and generally available in the Gemini API. Gemini 3.5 Pro was announced for the next month and never shipped Source
  8. Feb 2026 Gemini 3.1 Pro Frontier Preview update
  9. 2025
  10. 17 Dec 2025 Gemini 3 Flash Frontier New app default tier, rolled out to everyone at launch Source
  11. Nov 2025 Gemini 3 Pro Frontier Flagship launch, frontier reasoning
  12. Aug 2025 Nano Banana (2.5 Flash Image) Viral image generation and editing
  13. 6 May 2025 Gemini 2.5 Pro (I/O edition) Frontier Updated Gemini 2.5 Pro preview, released under its own name with its own post Source
  14. 17 Apr 2025 Gemini 2.5 Flash Frontier Fast reasoning tier, in public preview in the Gemini API, AI Studio, Vertex AI and the Gemini app from 17 Apr; GA in June Source
  15. Mar 2025 Gemini 2.5 Pro Frontier Thinking model, top of leaderboards
  16. 5 Feb 2025 Gemini 2.0 Pro Frontier Experimental public preview in AI Studio and Vertex AI, and in Gemini Advanced Source
  17. 2024
  18. 19 Dec 2024 Gemini 2.0 Flash Thinking Frontier Experimental Flash-tier reasoning model, in public preview in AI Studio and the API Source
  19. Dec 2024 Gemini 2.0 Flash Frontier Agentic-era multimodal default
  20. 14 May 2024 Gemini 1.5 Flash Frontier Fast, lightweight tier, in public preview from launch Source
  21. 9 Apr 2024 Gemini 1.5 Pro Frontier Million-token context, MoE architecture; a waitlisted preview from 15 Feb, public preview in the Gemini API from 9 Apr Source
  22. 8 Feb 2024 Gemini Ultra 1.0 Frontier Google’s largest model, public in the paid Gemini Advanced plan as Bard became Gemini; announced in December, gated until then Source
  23. 2023
  24. Dec 2023 Gemini 1.0 Frontier Gemini Pro in Bard and Nano on Pixel; Ultra followed in February
  25. 10 May 2023 PaLM 2 (Bard) Frontier Bard moved to PaLM 2 and opened to everyone in more than 180 countries, its waitlist removed Source

03 · When to reach for them

practical read

Massive context
Reach for Gemini 3.8 Flash when you need about a million tokens of text, image, video, audio or PDF in one pass (Sep 2026).
Reasoning and coding
Pick Gemini 3.8 Flash, which Google calls its most intelligent Flash model, for agent and coding work (Nov 2026).
In the Google stack
Use it where the work already lives: 3.8 Flash runs in the Gemini app, Search AI Mode, Sheets and Gemini Enterprise (Sep 2026).

04 · Weights, across all ten

the flagship

05 · Essays that read Google

from the archive

06 · About Google

at a glance

Founded
DeepMind 2010; merged 2023
HQ
Mountain View / London
Leadership
Demis Hassabis
Parent
Alphabet
Also builds
Search, Workspace, TPUs
Known for
Gemini, AlphaFold

Google’s AI is led by Google DeepMind, formed in 2023 by merging DeepMind (founded 2010, London) with Google Brain. Headquartered in Mountain View with major research in London, it produces the Gemini multimodal family as closed-weight models, with the smaller Gemma weights open.